On Nov. 29, 2017 Why The Fuss? Technical Solutions founder and president Eric Kuznacic spoke at the 2017 International Association of Fairs and Expos Convention & Trade Show in Las Vegas, Nevada.
His presentation was titled “Branding vs. Marketing: Using Who You Are To Sell What You Are,” and focused on how branding and marketing, while different, are meant to work hand-in-hand in the promotion or a business, organization, or product.
The talk also included many of the things he has learned along the way while working for others and launching his own business. Sprinkled in were facts, figures, and quotes from some of the leading marketing and branding agencies.
The talk also included information on branding strategy, core values and how to identify them, and how to then use them in your marketing efforts.
Presentation slides and related notes
The presentation slides are embedded below. Can’t see the embed below, or prefer a PDF version? Download it here.
A word of thanks
Thanks to all the organizers, volunteers, attendees, speakers, sponsors, and everyone else who helped to make the 2017 International Association of Fairs and Expos Convention & Trade Show a rousing success. I would be honored to be invited back to speak to your members next year or anytime in the future!
A special shout-out goes to Ms. Kate Turner of the IAFE, who first invited me to participate and was infinitely helpful throughout the process and months leading up to the convention. Thanks so much, Kate!